Founded in 1990 by Riadh Abbas, Legend began as a general trading company built on a clear vision and a commitment to excellence. Over time, it transformed into a diversified group under the leadership of his son, Mustafa Abbas, who consolidated existing ventures while establishing new ones, shaping Legend into one of Dubai’s most respected names.

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From the outset, Legend has been positioned at the intersection of luxury-lifestyle and real estate. Its association with Bang & Olufsen marked the beginning of a long-standing alignment with craftsmanship and design excellence.

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Today, Legend Group is the exclusive distributor of Bang & Olufsen in the United Arab Emirates, a partnership that has remained within the Abbas family for nearly five decades.

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Expanding its footprint, the Group later established Property Portfolios International, a luxury-focused real estate brokerage and property management firm operating across Dubai and London.

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In 2013, Chivalry: Gentlemen’s Salon was launched, a refined grooming destination in Downtown Dubai that has since become one of the region’s most recognised and highly regarded salons.

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Mustafa later founded 35 Burgundy, a premium leather goods brand that has steadily carved its place within the luxury market.

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Today, Legend Group continues to build on its heritage, driven by a commitment to quality, a refined lifestyle ethos, and a focus on creating lasting value for its clients and the communities it serves.

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